Australian Financial Review – 19th September 2006
Sportstec technology delivers software scoring streak
Developing computer software that is used by the likes of the Socceroos and Manchester United to analyse their rivals has helped Sydney-based Sportstec win a technology award.
The software allows coaches to review both players and team performances and has helped it secure the 2006 NSW Australian Technology Showcase Patrons’ Award.
The Socceroos made use of the technology in Germany during the World Cup soccer tournament.
It is also used by many Australian Football League, National Rugby League and Australian Rugby Union clubs.
Sportstec’s technology has also been adopted by FIFA, the international governing body of soccer, for use by its referees.
Founded by Philip Jackson six years ago, Sportstec turns over $4.2 million annually, mostly from the sale of 3000 systems across 35 countries.
Mr Jackson expects the company will achieve revenue of $7.7 million in 2007 because it is starting to make headway in other markets, including India, Russia and China.
Sportstec has 19 employees and sold its first system to the Sports Authority of India for use by the national hockey team. It has also sold its software to the Russian National Basketball Federation.
Mr Jackson was previously managing director of medical and scientific products importer Medtec, which had Sportstec as a subsidiary.
He realised the potential of Sportstec and with the help of family and friends raised about $2 million to buy it from the parent company.
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